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Why should we invest in Security when nothing's happened?

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A business owner asked me this last week - and honestly, it’s a fair question.

Here’s what I told them:
 
When you take a proactive approach to security (the kind ISO27001 champions) you’re looking at straightforward, predictable, low-stress costs:
 
£100–£200 for staff cyber awareness training
£50–£100 for strong antivirus & patching
£50–£100 for proper Microsoft 365 backups
✅ A couple of hours to set up sensible access controls
✅ A couple of hours to write security
 
Total: roughly £1,200–£2,500 a year.


That’s less than most businesses spend on coffee.
Now… here’s the reactive approach — what happens when you wait until something happens:
 
£10,000–£20,000 on emergency IT support & data recovery
❌ Productivity crashes while everything is offline
❌ Damage to your reputation and client trust
❌ Possible GDPR investigations and fines
❌ And the big one: weeks of stress, fear, and lost sleep
 
Same problem. Very different price tag and timeline.
 
As small business owners, we all feel it: paying for security can feel like insuring your house against a fire you hope never comes.
 
But every week we speak to businesses who believed:

“We’re too small to be targeted.” (they weren’t – and it hurt)
“Everything is backed up on the cloud.” (it wasn’t – because the hackers targeted their Cloud.)
“My team would never fall for a phishing email.” (and they did!)

And the ones who don’t panic when something goes wrong? They’re the ones who put simple, sensible ISO27001-style controls in place before their phones lit up at 8am with cries of  “We can’t access anything.”
 
Just remember that prevention isn’t just better than cure - it’s cheaper!
And ISO27001 gives you the roadmap to ensure you don’t miss anything vital.
 
If you want to sleep well at night - and keep your business running smoothly; Put security ON the agenda, before it BECOMES the agenda!
 
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