How do I know that the business is progressing towards our overall goals?

‘We’ve grown and developed so much in the last few months, that we’ve all been so busy. We’re now at a point where we need to make sure we’re working towards the right thing. How do I know that the business is progressing towards our overall goals?’

In short, the answer to this question is to make sure you’re measuring the right things. Keep reading for more insights!

To do this, you want to start by revisiting your vision and overall business strategy. When you’re doing this, it’s important to focus on what your objectives for the business are – the things you’re working towards.

Once you have these, it’s then time to think about what changes need to happen in the business to achieve these objectives. What needs to look and feel differently to the way it is now?

Finally, you then need to decide what appropriate measures you would associate with these changes. What are the benefits or outcomes that you would see?

In many cases, people are drawn to financial measures like turnover or profit generation. But it’s vital here that you are careful when designing your measures, as some may lead to undesired behaviours such as issues surrounding targets and quality of work.

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