Hello Everyone

As promised, here is a quick explanation about google analytics v's Google Analytics 4.

Are you ready for GA4

Every website should be built with google analytics added so you can view your data at anytime.

Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.

Google have announced that they are sunsetting current Universal Analytics in July 2023 and replacing it with Google Analytics 4 (GA4) which is Google’s next-generation measurement solution.

Universal Analytics will continue to collect data until its sunset in July 2023 and will remain accessible for at least 6 months afterwards

This data is important to you and google are strongly encouraging you to export your historical reports during this time.

In the coming months, they will be adding a future date for when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API so my recommendation is to try and get this sorted asap.

Hope the information helps you all, if you'd like any help, get in touch via our share page.