Growth often requires investment. Whether a business is looking to acquire a competitor, expand premises, invest in equipment, recruit people, launch a new product or improve working capital, funding can be a key enabler.

However, raising finance is not just about securing money. It is about securing the right money, on the right terms, for the right purpose.

"How much can we borrow?"

Many businesses approach funding conversations by asking: “How much can we borrow?” A better starting point is: “What are we trying to achieve, what risk are we taking, and what funding structure best supports the plan?”

Different funding products serve different purposes. Term debt may be suitable for acquisitions or longer-term investment. Invoice finance or asset-based lending may support working capital where cash is tied up in debtors or stock. Asset finance may be appropriate for plant, machinery or vehicles. Growth capital or private equity may be suitable where the opportunity is significant but traditional debt capacity is limited.

The wrong structure can restrict a business. For example, using short-term working capital facilities to fund long-term investment can create pressure. Taking on too much debt can reduce flexibility. Giving away equity too early can dilute shareholders unnecessarily. The aim is to align the funding structure with the cash flow profile and strategic objectives of the business.

Funders will assess several core areas. They will want to understand historic financial performance, forecast profitability, cash generation, debt service capacity, management capability, security, sector dynamics and downside risk. A well-presented funding case will answer these points clearly and proactively.

A strong funding pack should explain the business, the opportunity, the funding requirement, the proposed structure and the repayment strategy. It should include financial forecasts that are integrated, realistic and supported by clear assumptions. It should also show sensitivity analysis, demonstrating what happens if trading is slower than expected or costs increase.

For lenders, confidence comes from clarity. They need to understand how their money will be used, how it will be repaid and what headroom exists. For shareholders, clarity helps avoid overfunding, underfunding or accepting terms that are not aligned with the company’s objectives.

Raising finance can also be important in transactions. Acquisitions, Management Buyouts and shareholder reorganisations often require third-party funding. In those situations, the corporate finance adviser needs to understand not only the business, but also how funders will view the risk, structure and cash flows.

The funding market can be competitive, but it is also selective. Businesses that are prepared, realistic and able to explain their numbers clearly will usually have a stronger chance of achieving a positive outcome.

Raising finance should not be seen as a one-off transaction. It should be part of a wider strategic plan. The right funding can help a business grow, acquire, invest and strengthen its position. The wrong funding can create pressure at exactly the point when flexibility is needed most.

At Pierce, our role is to help businesses present their funding requirement in a credible, funder-friendly way. That includes understanding the purpose of the funding, preparing or reviewing forecasts, identifying suitable funding options, approaching funders, managing questions and supporting negotiations.

Our team can assist with funding strategy, financial modelling, lender packs, funder introductions, debt advisory, acquisition finance, MBO finance and growth funding.

Contact the team to discuss your funding options.