Earlier this year hypnotist Aaron Calvert launched a campaign called #FirstTimeFlyers with Thomas Cook Airlines. The brand content, having had close to 1 million views across social media and international news outlets alone, has now been nominated for an award - PR Week's Best Use of Content.

The brand driven video saw Aaron, who specialises in extraordinary feats of hypnotism, hypnotise 5 frequent flyers to believe they'd never been on a plane before. Thomas Cook Airlines and Aaron then took them on their 'first flight'. The reactions from the seasoned travellers when they took to the air for the first time were incredible and definitely worth a watch. 

You can find out more about what went on and watch the feature here - https://www.aaroncalvert.com/thomas-cook

James (one of the participants) a professional photographer who travels all over the world for work and family holidays, said: “I had a massive range of emotions up in the air. It’s made me realise how incredible flying is. If I hadn’t been hypnotised myself, I’d be the guy saying, ‘that’s fake’. But I can guarantee, it’s the most strange, bizarre and beautiful experience. If you haven’t flown before, just do it.”

It goes a long way to showing how unique and eye-catching brand content can have such an impact on the public. The content was launched to promote their winter sales and the video is still being noticed 6 months later. 

Find out more about Aaron and what he does on his Lancashare profile or visit https://www.aaroncalvert.com/

Aaron Calvert

Mind Reader | Hypnotist | Doctor

Entertainment | Training | Media