I see many promotions & selling videos shouting about
‘Have you got a funnel?’
‘Is your funnel working for you?’
‘How to max your funnel…’

It goes on.

Don’t be blinded by the jargon & scarcity approach (a sales tactic that’s been around pretty much since economics was invested!) that these propositions use.

Just remember a funnel is only a process; an important one that determines how people buy from you, how you lead them to your point of sale, filling them with education & reasons why you are their choice, and visually demonstrates the process flow, but a process nonetheless.

Do you have any other marketing (or sales) jargon you want busting or taking back to basics?

#marketingtips #marketingjargon #jargonbusting#salestips #salesfunnel #marketingfunnel #process #salesprocess #salesandmarketing

Image by Petra from Pixabay