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It’s All Hallows' Eve and the spooky stories and myths start to circulate ...

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It’s All Hallows' Eve and the spooky stories and myths start to circulate. But there's one set of myths that can be truly frightening for businesses: the ones about UK GDPR.

One of the most common misconceptions is that you always need a person's consent to process their data. This is a real ghost story for many marketers and business owners, leading them to believe they cannot send a Halloween email promotion without a specific opt-in.

The truth is that consent is just one of six lawful bases for processing personal data under the UK GDPR. For instance, if you have a legitimate interest to contact existing customers about a relevant offer, such as a Halloween discount, you may be able to do so without explicit consent. It is about being transparent, fair, and having a valid reason.

So, don't let the ghost of GDPR myths haunt your marketing plans. Understand the different lawful bases and you'll find there's nothing to be scared of.

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CSRB Limited

CSRB Limited

Oldham, Greater Manchester, OL8 3QL

0161 505 1830

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