It’s All Hallows' Eve and the spooky stories and myths start to circulate. But there's one set of myths that can be truly frightening for businesses: the ones about UK GDPR.

One of the most common misconceptions is that you always need a person's consent to process their data. This is a real ghost story for many marketers and business owners, leading them to believe they cannot send a Halloween email promotion without a specific opt-in.

The truth is that consent is just one of six lawful bases for processing personal data under the UK GDPR. For instance, if you have a legitimate interest to contact existing customers about a relevant offer, such as a Halloween discount, you may be able to do so without explicit consent. It is about being transparent, fair, and having a valid reason.

So, don't let the ghost of GDPR myths haunt your marketing plans. Understand the different lawful bases and you'll find there's nothing to be scared of.

#CSRB 

#dataprotection 

#dataprivacy