Don't Overlook Your Dormant Customers

Looking for new customers is harder than keeping in touch with past and dormant ones. So often we overlook these and just focus on the hunt for new prospects. Don't overlook your dormant customers. They already know you and what you do and can be re-engaged if you have a communication strategy that regularly reviews them.

At IQ4B we deliver this keep in touch /reactivation strategy for our clients. We have monthly updates on dormant customers and schedule them for a call and an email. This means that our client can focus on current and new customers while we look after the task of reactivating the dormant ones. This process allows us to update key contacts and reintroduce our client to them; we pick up useful intel to pass on; and most importantly we get our client back onto the dormant customer's radar.

If you'd like to find out how we can improve your customer communication strategy just message us or give us a call on 01200 400127