#PrideMonth – An exploration into same sex families
LGBT+ singles and couples can adopt…You CAN adopt! From some of the earliest days of adoption this has been the case. It was only 20 years ago though that same...
LGBT+ singles and couples can adopt…You CAN adopt! From some of the earliest days of adoption this has been the case. It was only 20 years ago though that same...
In this age of social distancing, we're asking members of the STEM Construction team some questions so you can get to know them a little better. We spoke to Nic...
With office visits being a rarity in recent months, we're sitting down with some of our team so you can get to know them a little better. This time it's Michael...
Asset management software firm CoreRFID has installed a major upgrade to its market leading reporting solution for the lifting and hoist industry. The Lancas...
We’d like to give a warm Total Insignia welcome to the newest member of our team, Dominic Hughes, who joins us as Communications Executive!Dominic will be apply...
Ashwood Solicitors Limited are a leading Law Firm with offices in Blackburn, Lancashire and Manchester. Established in 2008, we have an excellent reputation for...
Is your content setting you back?
There are many different aspects to consider when it comes to online marketing, however content will always be the cream of the crop and a well-managed content strategy is essential to the success of any campaign. The OwlTree team believes that your website is your shop window and that it should become the focal point of your digital marketing efforts. With this said, poor-quality content can be a real setback. Here are a few questions to ask yourself when it comes to crafting brand-new or refining existing content on your website...
Is your content relevant to the services on offer?
From a marketing perspective, the search engine wants to know that your content reflects the services that your website is offering. As such, it is important to stay on topic. The biggest mistake that you can make is uploading irrelevant content to your website in order to fill the gaps and create pages as this may be classed as spam and can counteract the hard work of marketing technicians. Whether it be blogs, articles or page content, there should always be a link to your specific industry during the copywriting process.
How legible is your content to the user?
Remember, the search engine isn’t the only one reading the content on your website. In fact, there’s now a substantial awareness surrounding the importance of user experience and the role it plays in the ranking process. This ultimately means that online content needs to be legible to the reader and written with a real human being in mind as in the past many copywriters would write for the search engine instead. There are many marketing benefits to optimising the writing style of your content for a real reader as it makes it easier for the user to engage with it whilst also telling the search engine that you are a service that they can trust.
Can you confidently say that your content is original?
Plagiarism is rife amongst the internet as select content writers simply choose to rewrite existing articles in their own words and pass it off as their own. For the optimum marketing experience, it is crucial that all the content on your website is as original and as unique as possible as this gives the search engine something new to read. Duplicated content is unethical because it steals someone else's hard work and makes it hard for the search engine to ascertain which one came first, meaning that both websites may be penalised. Whilst there will be phrases and quotes that flag up, it is important to ensure that your content is as original as possible otherwise.
When it comes to content, there’s very little room for error. After all, the search engine will flag up unethical approaches in an instant and content that the user cannot engage with isn’t going to win you any favours either.
Here at OwlTree, we recognise that web design is more than aesthetics as even a fully responsive website cannot save lacklustre content. As part of our marketing consultancy services, we can write copy from scratch and even refine existing content.
To find out more information, get in contact with a member of the team today!
72 Deakins Mill Way, Bolton, Greater Manchester, BL7 9YT
01204 326280
View detailsIn partnership with Cumbria Chamber of Commerce, we are delighted to bring you a unique opportunity to meet, and hear from, three award-winning entrepreneurs, a...
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Whether you are in the early stages and just seeking information or you have been considering adoption for a while, joining us at one of our online information...
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