Everyone knows a dirty truck doesn’t look great but dirt can do more than just damage a driver’s pride.

Safety first – the most important part of a fleet managers role is making sure drivers are kept safe and out of harm. Winter driving throws up a range of safety considerations and simple changes can make a big difference. With low sun during winter, dirty windscreens can increase glare and drastically impair drivers’ vision. Keeping on top of truck cleaning helps keep windows clear and contributes to avoiding incidents on the road.

Beautiful branding – your fleet acts as travelling advertisements for your company and sparkling clean vehicles can support a strong brand. After all what does a dirty fleet say about a company?

Damaging dirt – salt used for gritting can build up, particularly on fleet vehicles doing significant mileage on major roads. Left unchallenged this can lead to possible corrosion, meaning keeping your trucks clean goes beyond the simple aesthetics of a bright clean fleet.