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Down At The Social Wins ART B&B Blackpool Brief

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STAYCATION STAYS BETWEEN NEON AND SKY


Consumer focussed PR and social agency Down at the Social has been appointed by Blackpool’s ART B&B to launch the boutique art hotel this summer.


The hotel, which was set to launch in early 2020, has been shut for the majority of 2020 and 2021 following an initial soft opening period. 


Located in the heart of Blackpool on the famous sea front, the hotel is looking ahead to the forthcoming season with a special staycation offer for UK residents celebrating the end of lockdown. 


The consultancy’s focus will be on helping the boutique hotel discover and engage with a tribe of British holidaymakers who want to enjoy the nostalgia of a traditional seaside town with a contemporary twist. After an eternity of lockdown,the pristine, luxury rooms and proximity to long beaches, fresh air and Blackpool’s attractions combine all the fun of the fair with a vital focus on wellbeing.


A classic Victorian seafront hotel, ART B&B has been beautifully and completely renovated with each room designed by a specially commissioned artist, to tell its own story. Rooms range from seafront suites to a family room – each one offering a comfortable, luxurious  night’s sleep within a bespoke art installation of its own.


Daisy Whitehouse, MD at Down at the Social, said; “We always say that if you have worked in PR in Manchester, you have at some point had a favourite campaign in Blackpool. It’s such an iconic place and with 2021 set to be the summer of the staycation, Brits are sure to be keen to head for the nostalgia of the seaside, and we can’t wait to introduce them to ART B&B.  The hotel is set to surprise and delight holidaymakers with its artist designed rooms, commitment to social purpose and, most importantly, its promise to offer an instaperfect stay that will reframe guest’s experience of the iconic seaside town.


“Our brief is to deliver a buzzing travel press office that taps into the UK media’s drive to support our homegrown hospitality industry whilst creating moments that bring out the personality of the hotel, its rooms and the people behind it to make ART B&B a must visit this summer.”


Hannah Whale, board member for ART B&B, said; “We came to Down at the Social for the agency’s proven track record in travel and hospitality PR. They place a strong emphasis on knowing and understanding a brand and its target audience, which will be so important for us in such an uncertain time.  We know that consumer trends are set to change as restrictions and lockdowns affect what we can and can’t do and it will be vital to our success that we engage with the right people to enjoy this very different Blackpool experience.”


Down at the Social is a national PR consultancy delivering outcome focused work that makes a difference.  Rather than PR for PR’s sake, powered by creativity we make brands famous through strategy, media, events, experiential and social.  Clients include Zymurgorium, Diablesse Rum and Manchester Pride,  www.downatthesocial.co.uk


For more information visit https://artbb.org/.