Web-based applications are powerful tools that offer significant advantages to the workplace. From online customer tools to bespoke CRM and administration systems, they can really leverage client interaction, lead conversion and internal efficiencies. They can also support carbon reduction and help your business to go green.

What is a web-based application?

A web-based application is a computer programme that allows you to log into a web address to submit and retrieve data to/from a database over the internet. These programmes are developed using web technologies such as HTML. They can be accessed using a web browser (Internet Explorer, Google Chrome or Safari etc.).

Web-based applications can be accessed from any computer through the internet, instead of having to be individually installed on each computer. The use of web-based software is commonly called Software as a Service (SaaS), where apps run on a cloud-based environment. They can provide many benefits over installing software to your desktop. A custom web application is completely flexible and scalable to your business’ demands and growth.

Web applications have become increasingly important tools for businesses. Here are 5 ways that they can assist your business…

Improved efficiency

Web-based applications can help you streamline your business processes so that you can get more done in less time, with greater accuracy. No more multiple versions of documents and paperwork which can lead your business wide open to time consuming tasks and human errors. Being able to have all your data integrated in one place gives you greater visibility of your business, freeing up time and allowing you to run reports that are updated with real-time information. It also supports your business to go paperless.

Supports flexible working with 24/7 accessibility

Flexible working has increased significantly over the past couple of years. Web-based applications can be used wherever you are, such as on-site or at home, resulting in key savings on business travel and carbon footprint. They can be accessed 24/7 from almost any device or browser with an internet connection, in turn providing greater consistency and productivity for the user as they have the choice as to when and where they use the application.

Higher levels of security and data protection

Web-based applications offer a good way of accessing centralised data securely (data is stored in the cloud). Servers will only be accessed directly by the person or team managing them. The risk of unauthorised access is reduced and putting security measures in place is simpler, since it is done centrally.

If your computer or desktop software is stolen or damaged it can be a very costly and time consuming to replace it. Your web-based applications store information on a remote service, so you can log in securely with your username and password on any computer or mobile device connected to the internet, meaning your business can be back up and running again in no time.

Increased lead generation and sales conversion

Not only can web-applications assist your internal processes they can also be used as a tool to increase your leads and customer base. OwlTree recently developed a web-based application for local company who asked us to design and build a Boiler Tool for their website to enable customers to obtain a fixed price quote for a boiler installation within minutes. This tool integrates with their existing website and supports their sales process.

Improved customer service

Web-based applications can also help to improve customer service. They can collect important information and identify your customer’s requirements quickly, an important part of efficient sales and support processes.

To find out more about how web applications can support your business to become more efficient and reduce carbon impact, then please get in touch with us to book a free consultation.