The 10 Step (Ethical) Plan to Ensure SEO Success in Preston, Lancashire

This is a one day course, where you will learn how to ethically drive a constant flow of visitors to your website and push your online brand awareness using the power of search engine optimisation.

It is so important that you fully understand what SEO is and how it impacts your business. If you get it wrong, it has the potential to do more damage than good. If you want to arm yourself with the skills and knowledge to pro-actively increase new business day after day, get booked on this one day SEO workshop seminar.

Who should attend?

If you own or manage a website, you need to attend this course.

Start-ups
Small business owners
Marketing executives
Web designers and developers
Bloggers
Website managers

I will teach you my 10 step plan I’ve personally used to help businesses, just like yours

Step 1: An Understanding of SEO

Introduction to search engines
Why ethical SEO should always be top priority
Paid vs organic search traffic
Why ranking factors matter

Step 2: Data is so Important

What’s data got to do with SEO?
Google Analytics: What, why, where and how
Google Search Console (Webmaster Tools): What, why, where and how

Step 3: Performing a Basic Website Audit

Why perform an SEO website audit?
Factors to consider when performing an audit
How to complete a basic SEO audit on your website

Step 4: Research is the Foundation

What is keyword research and why is it important?
Top free keyword research tools
The best paid keyword research tool
How to find keywords that will drive new business
Understanding your target audience
Keyword mapping explained
Competitor research

Step 5: Local SEO

Why you should consider local SEO, even if you trade Nationally
Local means local
Local SEO ranking factors
How to rank top on Google maps/places

Step 6: On-Page

Why on-page optimisation is important
Always put the user first
How to optimise a page for the related keywords
Deleting pages and what 301, 302 and 404 codes mean

Step 7: Content

Duplicate content myths
It always starts with the impact
How long should my content be?
Writing content for conversions

Step 8: Links

What are links and why we need them?
How to spot a bad link from a good link
Historical bad link clean-up
How to source new link opportunities
How to acquire new links

Step 9: Social Media

What’s social media got to do with SEO?
Which social media platform should I use?
How to use the power of social media to increase rankings
Step 10: Analyse, Measure and Tweak

How do I measure the success of my SEO campaign?
What is conversion rate optimisation and why it is important?
My best conversion rate optimisation tips
SEO is a constant marketing strategy – never stop!
Keep focused – Create an SEO strategy plan

Included within the ticket price

Refreshments throughout the day
Buffet lunch
All course material and training documentation
Ability to email me anytime in the future to ask any pressing SEO questions
25% discount on my personal SEO training