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GB Shared
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Networking, GB Update and New ConnectionsAs our share platforms have continued to grow, so too have our online meet ups! Join us for our next fortnightly meet...
GB Shared
This session focusses on learning about printmaking to produce paper based crafts for the festive season.Being creative boosts your health and wellbeing, provid...
Basically Cheer CIC
Welcome to Time To Say Celebrant Services, where every ceremony is a heartfelt celebration of life, love, and cherished moments. Whether it’s welcoming a new li...
Time To Say Celebrant Services
May 16th 2017 09:30 - May 16th 2017 16:00
Church Street, Preston, Lancashire, PR1 3BY
Mark Preston
This is a one day SEO workshop seminar. By the end of the day, you will have a good understanding of what it takes to create and implement and effective SEO strategy so it drives a constant flow of targeted leads through your website.
What you will learn
Stage 1: Getting started
- What is ethical SEO and what’s the difference between white, grey and black hat?
- How SEO will help your business to grow
- Understanding your business and brand
- How to complete a basic SEO audit on your website
Stage 2: Research
- What is Google Analytics, how to set it up and how to use it
- What is Google Webmaster Tools, how to set it up and how to use it
- Researching your competition and industry
- How to select keywords that will drive new business
Stage 3: On-page
- Always put the user experience first
- Always think about the intent when mapping keywords to your pages
- An overview of how to optimise a page for the related keywords
- How to write content for conversions
Stage 4: Local SEO explained
- What are citations and why they are important?
- How to check for your existing citations and why duplicates are bad
- How to find places to publish your citation – it’s not just about directories
- Why and how to create a Google My Business page
Stage 5: Link building techniques
- What are links and why you need to earn them?
- Why you need to remove all your bad links and how
- Link research - how to find the best links
- Simple but effective ethical link building techniques
Stage 6: Increasing your online exposure
- Never focus on just a few keywords
- Why blogging is so important to your online brand exposure
- How to create content that gets shared and linked to
- How to measure your complete online and brand awareness
Stage 7: Analyse, measure and tweak
- How do I measure the success of my SEO campaign?
- What is conversion rate optimisation and why it is important?
- My best conversion rate optimisation tips
- SEO is a constant marketing strategy – never stop!
Refreshments and buffet lunch included within ticket price.
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