I've worked with hundreds of SMEs over the years and they all have one thing in common - they get a real buzz from every new customer.
But they never seem to get the same buzz from keeping an existing customer. Somehow it just isn't as sexy! so they put more of their attention, time, effort and money into acquiring new customers.
But here's the thing - existing customers are far more profitable than new ones. They are 12x more likely to buy from you again, typically spend 50% more than a new customer does, and can become your best salespeople through referrals and recommendations.
Should you be making keeping customers more sexy in your business? Maybe we should have a chat!
But they never seem to get the same buzz from keeping an existing customer. Somehow it just isn't as sexy! so they put more of their attention, time, effort and money into acquiring new customers.
But here's the thing - existing customers are far more profitable than new ones. They are 12x more likely to buy from you again, typically spend 50% more than a new customer does, and can become your best salespeople through referrals and recommendations.
Should you be making keeping customers more sexy in your business? Maybe we should have a chat!
