Ever wondered how you can get a higher conversion rate for the proposals you send? The secret is to remember that there are typically two types of people who will read your proposal.

One is normally the MD or business owner. They are short of time and need to make a decision quickly - so the first page of your proposal should cover:

The current situation/problem/issue
Future plans for the business
Your solution (bullet pointed) and how it solves the issue
Timescales and costs

All of this should be just on one page!

But the other person is nrmally the FD - and they want lots of information! So, on subsequent paes you cover:

Each bullet point of your solution
Why it is important
What you will do
What they need to do

Then you need a page proving you can have the impact you say you do - biog of you and your team, case studies and testimonials.

By using this structure, you should be able to get conversion rates of 80%+!

This is an example of the advice you could get from BuBul - award winning software that can work out what advice an SME needs and then delivers it from independent subject matter experts.