Call to action

There are certain features that every website should acquire in order to stand the best chance of appealing to consumers such as an eye-catching logo, pages that are optimised for both desktop and mobile use and a clear description of the services that are on offer. After all, you are far more likely to obtain customers through your website when it is designed with intention. This can be further emphasised with the use of call-to-action (CTA) buttons, which are website prompts that tell the user to do something such as ‘Buy Now’ or ‘Sign Up’. Read on as we go over some of the benefits that they can provide…

CTA’s motivate the consumer to make a decision

A visitor that is confused and dumbfounded is pretty likely to leave your website and find the information they require somewhere else so it is important to focus your efforts on developing a clear direction for the user to follow. Call-to-Action buttons that are well integrated into the design of a website serve as a motivator for the consumer and can encourage them to make a decision about their next move. After all, it is often said that CTA’s are the difference between a lead and a conversion!

Improve your digital marketing efforts

From SEO to PPC, there is no doubt how effective internet marketing can be when it comes to developing a brand and obtaining authority in the SERPs. With this said, you should ensure that your visitors are able to take the next appropriate step without having to deal with confusion caused by an unclear navigational layout. Call-to-Action buttons are a fantastic tool to implement alongside digital marketing efforts because they provide clarity for the user and allow you to turn organic referrals into clients a lot more effectively.

They complement the intention of web developers

It is the main goal of any web developer to create a website that works quickly and performs with an exceptional standard of user experience, and this level of quality is typically achieved through the use of routine maintenance. After all, the back-end of your website needs a little bit of TLC from time to time! It is not uncommon for CTA’s to work hand-in-hand with other web design features like content, pictures and video in order to further emphasise the efforts of web developers and ensure that a user gets the best first impression from the get-go.

A common misconception found in web development is that a tunnel-vision focus on the aesthetical aspects of design will prove successful whilst ultimately neglecting to factor user navigation into the equation. It is important that users are able to find their way around a website with ease and CTA buttons play an important role in this process. After all, your visitors may become fatigued at the constant lack of direction that they receive without them.

To find out how we can help improve your Call-to-Action approach, get in contact with the best web design Bolton has to offer and speak to a member of the OwlTree team today!