Workwear Bundle
BRAND NEW OFFER!10 GARMENTS This new workwear bundle has the perfect selection for you and your business.Just £100 for ten bespoke embroidered garments for you...
BRAND NEW OFFER!10 GARMENTS This new workwear bundle has the perfect selection for you and your business.Just £100 for ten bespoke embroidered garments for you...
A number of changes relating to the National Minimum and National Living Wage are coming into effect from 1 April 2021. Lowering of the age threshold for Natio...
Breathe is pleased to announce the arrival of two new art therapy students, Hazel Leech and Sarah Mulliner, to the organisation. Breathe employs a range of spec...
Average UK house prices reached an all-time high of £250,000 in November as the buoyant housing market confounded wider economic gloom. In London the average s...
Further to our post a few months ago that the incentive scheme had been extended, the value of the incentives has also now been increased! For each new apprent...
It can be difficult adapting employees to a new way of working. Lockdown has forced upon us a revolution in how we do business. Many organisations hadn’t had t...
Call to action
There are certain features that every website should acquire in order to stand the best chance of appealing to consumers such as an eye-catching logo, pages that are optimised for both desktop and mobile use and a clear description of the services that are on offer. After all, you are far more likely to obtain customers through your website when it is designed with intention. This can be further emphasised with the use of call-to-action (CTA) buttons, which are website prompts that tell the user to do something such as ‘Buy Now’ or ‘Sign Up’. Read on as we go over some of the benefits that they can provide…
CTA’s motivate the consumer to make a decision
A visitor that is confused and dumbfounded is pretty likely to leave your website and find the information they require somewhere else so it is important to focus your efforts on developing a clear direction for the user to follow. Call-to-Action buttons that are well integrated into the design of a website serve as a motivator for the consumer and can encourage them to make a decision about their next move. After all, it is often said that CTA’s are the difference between a lead and a conversion!
Improve your digital marketing efforts
From SEO to PPC, there is no doubt how effective internet marketing can be when it comes to developing a brand and obtaining authority in the SERPs. With this said, you should ensure that your visitors are able to take the next appropriate step without having to deal with confusion caused by an unclear navigational layout. Call-to-Action buttons are a fantastic tool to implement alongside digital marketing efforts because they provide clarity for the user and allow you to turn organic referrals into clients a lot more effectively.
They complement the intention of web developers
It is the main goal of any web developer to create a website that works quickly and performs with an exceptional standard of user experience, and this level of quality is typically achieved through the use of routine maintenance. After all, the back-end of your website needs a little bit of TLC from time to time! It is not uncommon for CTA’s to work hand-in-hand with other web design features like content, pictures and video in order to further emphasise the efforts of web developers and ensure that a user gets the best first impression from the get-go.
A common misconception found in web development is that a tunnel-vision focus on the aesthetical aspects of design will prove successful whilst ultimately neglecting to factor user navigation into the equation. It is important that users are able to find their way around a website with ease and CTA buttons play an important role in this process. After all, your visitors may become fatigued at the constant lack of direction that they receive without them.
To find out how we can help improve your Call-to-Action approach, get in contact with the best web design Bolton has to offer and speak to a member of the OwlTree team today!
72 Deakins Mill Way, Bolton, Greater Manchester, BL7 9YT
01204 326280
View detailsWelcome to our Level 3 Emergency First Aid at Work course! This intensive one-day training program is designed to provide individuals with the skills and knowle...
We’re excited to join voluntary adoption agencies (VAAs) across the UK for Big Adoption Day and, as part of this, will be holding an online event on Wednesday 1...
On Wednesday, 15 January 2025, at 218 Tulketh Road, Ashton, Preston, PR2 1ES from 1pm to 3pm, we’re very excited to open our doors, to join voluntary adoption a...
On Wednesday, 15 January 2025, from 1pm to 3pm, Caritas Care are excited to open their doors to join voluntary adoption agencies (VAAs) across the UK for Big Ad...
On Wednesday, 15 January 2025 we’re excited to open our doors to join voluntary adoption agencies (VAAs) across the UK for Big Adoption Day. If you’re consideri...
Networking, GB Update and New ConnectionsAs our share platforms have continued to grow, so too have our online meet ups! Join us for our next fortnightly meet...