Digital marketing can offer a high return on income (ROI), and you don’t need a huge marketing budget to start. There are numerous digital marketing tools out there which can help take some of the workload off your shoulders which are especially valuable for small businesses that don’t yet have the budget to outsource the work to a marketing agency or the resources to dedicate a team to in-house marketing. If you want to reach the right audiences, create relevant content and nurture leads to buy from you, then these digital tools can help you to get the best for your budget and ensure your time is invested wisely. They can assist you with collecting data, automating tasks, and helping you to organise and plan your marketing activities.

Mailchimp

No matter the size of your business, email marketing should be considered as part of your overall marketing strategy as it offers on average, a higher ROI than other marketing activities. Mailchimp is an ideal choice if you’re running an SME or just starting out. It allows you to send emails automatically or schedule them, analyse engagement, and manage lists of contacts and subscribers. Mailchimp’s basic service is also free until your list hits 2,000 subscribers.

Hootsuite

To remain competitive in the marketplace, maintaining a social media presence is a must in 2023. As you have probably already experienced, social media can be time intensive to manage. To help you run this more efficiently and get some time back, a digital marketing tool like Hootsuite can be a huge help. 

Hootsuite allows you to schedule posts in advance so you can prepare all your social media content for the coming weeks in one session. It is a complete management platform for all your channels on one dashboard with advanced reporting tools so you can see which of your social media campaigns are working most effectively, allowing you to calculate ROI using the data. 

HubSpot

HubSpot is a marketing software solution that enables you to bring all your marketing channels together in one place. It is great if you are running multiple campaigns across different channels.

The tool includes templates that are ideal for creating landing pages along with other features to convert more visitors into customers such as lead management, social media management, email templates and marketing automation. Full packages can be expensive if you are looking for advanced options, but HubSpot does offer a free version to get you started.

Canva

Canva is a great option if you’re not too familiar with photoshop or other tools to help you produce graphics for marketing campaigns. You don’t need any graphic design experience to create original, visually appealing content and infographics quickly and easily. The design tools and templates can be used to create business cards, posters, presentations and social media posts. Canva has a free version so you can get started right away. Their paid versions are also reasonably priced if you’re looking to get more ‘hands on’ with your designs, arming you with fonts, colour palettes, and custom image sizes.

Google Analytics

Google Analytics is free software that allows you insight into who is visiting your website and how they engage with it. You can see where your visitors are coming from (ads, social media, other websites or directly etc.) and which keywords they are using. You can see how long they spend on your website and on which pages. It is best paired with Google Search Console which is also free to use and can identify any problems on your website and optimise it for traffic.

Tip: You may notice through analytics that you’re getting a lot of traffic from a keyword that you lack content for. By writing a blog optimised for that keyword you can subsequently increase traffic and engagement levels.

For more tips on marketing your business, please get in touch with the OwlTree team today!