As we approach December, with 2023 only around the corner, now is the perfect time to check your website and see if you need to adjust any aspects of your design to stay bang-on-trend! In this article, we will be sharing 23 predicted website design trends for 2023 and some information on why it’s important to stay on-trend.

Why is it important to stay on-trend?

Having an innovative and modern website will attract a new audience, some of them could be new customers or clients.  The internet is such a fast-moving market, and we see tons of trends come and go. By opting for outdated styles, colours, fonts, and more, it can give an audience the idea that you’re inactive and may not be running your business anymore. 

Having a trendy website will allow your target market to see you have strong street credibility and creates a strong first impression. It can also increase your SEO which is so important when you’re looking to expand and gain an audience. Search Engine Optimisation will help boost your website ranking up on sites like Google for more people to see.

These are 23 web design trend predictions for 2023. If you’re looking to vamp up your website, focusing most strongly on these aspects of aesthetics and functionality will give your site a jump start on the hot upcoming trends:

Functionality Trends

1.    Page Speed

2.    Accessibility

3.    Illustrations

4.    Mobile Friendly Design

5.    Dark Mode

6.    Interactivity 

7.    Video Content

8.    Artificial Intelligence

9.    Single page design

10.    Responsive and dynamic landing pages

11.    Search Engine Optimisation (SEO)

12.    Parallax Scrolling

Visual Design Trends

13.    Minimalism

14.    Gifs

15.    VR/3D walk throughs

16.    3D components

17.    Bold and Bright Colours 

18.    Integrated Typography

19.    Retro revival

20.    Micro animation

21.    Line art and monochromatic aesthetic

22.    Colour gradients

23.    Abstract shapes and patterns

How can I stay on trend?

The easiest way to keep up to date with trends is to add research into your schedule. This can be every six months, a year or whatever you prefer. 

Check social media pages for upcoming trends in website design and development.

Alternatively, you can get in touch with our team. We pride ourselves on providing a trustworthy and reliable web development service to help build you a website that you will be proud to promote your products and services on.