Industry Collaboration Zone at Blackburn College

The Psychology of Sales: Understanding Buyer Behaviour in Blackburn, Lancashire

Industry Collaboration Zone at Blackburn College

December 10th 2025 09:00 - December 10th 2025 14:00

Booking ended December 10th 2025

Feilden Street, Blackburn with Darwen, Blackburn, Blackburn with Darwen, BB2 1LH

Janine Smith

Speaker: Lisa Ansell
Buyers don’t always behave logically — and that’s exactly why understanding human psychology can transform your sales approach.
 
This session offers insight into how people make decisions, what influences their trust, and how to align your communication style with buyer motivation. Learn how emotions, perceived risk, and cognitive bias affect purchasing — and walk away with strategies to adapt your messaging for more meaningful, effective conversations.
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