Sales Xchange Session 4 - Objection Handling & Conflict Resolution in Preston, Lancashire

The Sales Xchange is a new programme from North & Western Lancashire Chamber of Commerce, delivered in partnership with Sellology. Through a series of interactive sessions, you'll pick up practical tools to sharpen your sales conversations, communicate with real clarity, and build the confidence to close more of what you're already chasing.
 

You'll be learning from Leyla Jama and the Sellology team, with over 100 years of combined sales experience between them, distilled into sessions you can actually use.
 

If you're the one responsible for winning new work, growing your accounts, developing relationships and keeping customers coming back — this one's for you.

It's built for:

 

'It's too expensive.'
'We already use somebody else.'
'Send me some information.'
'I need to think about it.'
'Now isn't the right time.'

Every salesperson hears objections. The difference is what happens next.
An objection doesn't always mean no. Sometimes it's a question, a concern, uncertainty or simply the customer needing more information before they can move forward.
But when we're under pressure, it's easy to become defensive, talk too much, immediately offer a discount or simply accept the objection and end the conversation.

This session is about slowing that moment down and handling it differently.

We'll work through:

We'll use real objections participants hear in their own businesses, so you're not practising against a list of textbook answers.
You'll develop responses that sound like you, fit your business and feel natural enough to use when you're actually sitting in front of a customer. No silly role plays, just real play. 
 

This is Session 4 of 4, with each session building on the previous one to help you develop a complete sales toolkit:
 

Across the four sessions, you've moved through the sales conversation from beginning to end:

The aim is simple: give you a sales framework that works in the real world and, importantly, sounds like you.
 

To help you track your development, you'll complete a short self-assessment before the programme begins and again after training.

By comparing your results, you'll be able to clearly see how your skills, confidence and effectiveness have improved throughout the series.

Whether you're just starting out in sales or looking to refine years of experience, you'll have tangible evidence of your progress.
 

Places are deliberately limited to ensure every session remains interactive and engaging. This is not a webinar to sit back and watch, it's a hands-on learning experience designed to deliver real results.

Reserve your place today and start transforming the way you connect, communicate and sell. Your next successful sales conversation could begin here.