North & Western Lancashire Chamber of Commerce

Sales Xchange Session 3 - REACH in Preston, Lancashire

North & Western Lancashire Chamber of Commerce

April 21st 2027 09:30 - April 21st 2027 12:30

Booking ends April 21st 2027

14 Oliver's Place, Fulwood, Preston, Lancashire, PR2 9WT

North & Western Lancashire Chamber of Commerce

The Sales Xchange is a new programme from North & Western Lancashire Chamber of Commerce, delivered in partnership with Sellology. Through a series of interactive sessions, you'll pick up practical tools to sharpen your sales conversations, communicate with real clarity, and build the confidence to close more of what you're already chasing.
 
You'll be learning from Leyla Jama and the Sellology team, with over 100 years of combined sales experience between them, distilled into sessions you can actually use.
 
Who's it for?

If you're the one responsible for winning new work, growing your accounts, developing relationships and keeping customers coming back — this one's for you.

It's built for:
  • Business owners who need new work coming in consistently
  • Sales and Business Development professionals who want sharper conversations and more wins
  • Account managers looking for opportunities to grow existing accounts
  • Customer-facing teams who talk to clients every single day
  • Any team you want more confident and more capable — whether that is internally or externally
 
REACH – Opening New Business Conversations

You know who you'd like to speak to. The harder bit is often knowing how to start the conversation to get our foot in the door.
What do you say when you pick up the phone? How do you introduce yourself without launching straight into a sales pitch? How do you give someone a reason to keep listening? How do you ensure you are being courteous at all times? 
And once the conversation has started, how do you move it forward?
That's where REACH comes in.
In this session, we'll work on how you approach and open new business conversations, giving you a structure you can follow without giving you a script you have to memorise.

We'll work through:
  1. Getting the opening right — starting confidently and professionally.
  2. Giving someone a reason to engage — making the conversation relevant to them.
  3. Using your FABs — bringing the work from Session 2 into a real sales conversation.
  4. Moving the conversation forward — knowing what you want the next step to be.

We'll apply the structure to your business, your customers and your language.
The aim is to make cold calling more straightforward, as we know it's one of the toughest sales tasks we could do. It's to make approaching new business feel more structured, more natural and less daunting (which is often dependant on our own state of mind).

You'll leave with a practical approach you can use for calls, meetings, introductions, referrals and other new business conversations. No silly role plays, just real play.
 
Part of a Four-Session Sales Development Series

This is Session 3 of 4, with each session building on the previous one to help you develop a complete sales toolkit:

Session 4: Objection Handling Turn customer concerns into opportunities to strengthen relationships and win business.
 
Measure Your Progress

To help you track your development, you'll complete a short self-assessment before the programme begins and again after training.

By comparing your results, you'll be able to clearly see how your skills, confidence and effectiveness have improved throughout the series.

Whether you're just starting out in sales or looking to refine years of experience, you'll have tangible evidence of your progress.
 
Why Attend?

  • Gain a deeper understanding of how customers make decisions
  • Build stronger rapport and trust more quickly
  • Improve the effectiveness of every sales conversation
  • Learn practical techniques you can use immediately
  • Develop greater confidence in customer-facing situations
     
Places are deliberately limited to ensure every session remains interactive and engaging. This is not a webinar to sit back and watch, it's a hands-on learning experience designed to deliver real results.

Reserve your place today and start transforming the way you connect, communicate and sell. Your next successful sales conversation could begin here.


 

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