It’s a simple fact that businesses need sales.  People perform in businesses to generate and support sales.  But how do they get there?  What roadmap can they follow and how can they feel supported on their journey?

The Marketing Performance Framework® was born as a solution to this conundrum.

The framework offers a visual way to see marketing and gives the foundation for developing a plan. 

Research has demonstrated that many businesses feel they don’t have the expertise to create a marketing strategy, or simply feel they don’t have the time to create one.

The Marketing Performance Framework® was created as a way to make this much easier and most importantly to offer people delivering on marketing in business an exciting new way to see how to align knowledge, insights, tasks and measurement.

The framework itself has 4 key pillars of knowledge and it’s the interlocking relationships between those areas that mean people can clearly see commercial outcomes first, so this is totally starting with the WHY!

Read on to discover what the Marketing Performance Framework® is, how it connects to people development and well-being and how Performance For Sales is changing perceptions of marketing in business:
https://www.performanceforsales.co.uk/post/why-the-marketing-performance-framework